Find the Right Words

Global campaign launches to tackle the harmful language around stuttering

Find the Right Words, created by VMLY&R, aims to change public perception and start a new conversation about stuttering.

A global campaign, created by VMLY&R and in collaboration with Stamma and Wikipedia, launches to change the public’s perception of stuttering. “Find the Right Words” aims to start a new conversation around harmful biased language, one which has never entered the public eye when it comes to stuttering.

The ASEA also launches Editorial Guidelines to create lasting change and enable everyone to find the right words when thinking or speaking about stuttering. We hope the guidelines can set an example in the publishing, creative, recruitment and education sectors.

Stamma in the UK, the National Stuttering Association in the USA, the Canadian Stuttering Association, and the Irish Stammering Association are also supporting “Find the Right Words” campaign, giving the message a truly global reach.

Credits –

Agency: VMLY&R

  • Chief Creative Officer: Laurent Simon
  • Creative Director: Adam Noel
  • Creatives: Dan Liakh & Josh Croston
  • Account Director: Elliot Duck
  • Strategist: Ollie Chakraverty
  • Producer: Joseph Walker
  • Senior Designer: Dominic Frain

Production Company: Scissors & Glue

  • Director: Chris Daw
  • Producer: Joseph Walker
  • VO Artist: Scroobius Pip
  • Sound Engineer: Aaron Croston
  • Composer: Dan Liakh

About VMLY&R

VMLY&R is a global brand experience agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, New York, London, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Diageo, Pfizer and Wendy’s. For more information, visit VMLY&R is a WPP company (NYSE: WPP).